Thursday, October 23, 2008

SPY OPTIC’S MIKE LOSNESS’ SAVE TRESTLES PAINTING AT THE CALIFORNIA SURF MUSEUM


Media Contact:
Valerie Gee
Spy Optic
(760) 804-8420 x1174
vgee@spyoptic.com


FOR IMMEDIATE RELEASE: Carlsbad, CA - October 23, 2008 - Spy Optic is pleased to announce its continued efforts to raise funds for the Save Trestles Surfrider Foundation campaign through Spy Optic’s partnership with Spy team rider Mike Losness.

For the month of November, Losness’ 48 x 36" mixed media canvas painting of Trestles will be on display at the California Surf Museum in Oceanside, California, and to kick off the First Annual California Surf Festival Celebrating Bruce Brown’s 50th Anniversary November 7-9th, 2008.

Donations to the Surfrider Foundation’s Save Trestles campaign will be accepted online through Spy Optic’s website until November 30th, 2008. Each five-dollar donation will enter you in a chance to win Losness’ painting and prize packs from Mike’s sponsors: Spy Optic, Body Glove, Adio and GFH Boards.

Mike’s painting tour this past summer throughout Southern California collected raffle ticket donations from local retail stops at Sun Diego, K-Five, Becker, Spyder, Surfside and ZJ Boarding House. All proceeds from the tour and through the end of November will be donated to the Surfrider Foundation.

California Surf Museum President Daryl Dick says, “The California Surf Museum is pleased to host the painting and give the public an opportunity to view this unique work of art dedicated to the preservation of a historical surfing landmark.”

Spy Optic is proud to be a part of the Help Save Trestles movement with the Surfrider Foundation, collaboratively working with the California Surf Museum to help preserve and protect our oceans and keep intact surfing communities and culture for the next generation of surfers.

For more information about the First Annual California Surf Festival, please visit www.californiasurffestival.com

For more information on Mike’s painting giveaway, please visit www.spyoptic.com/mikesart

For more information on the Surfrider Foundation and the Save Trestles campaign, please visit http://www.surfrider.org/


About Spy Optic
Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).

About The Surfrider FoundationThe Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide.

About the California Surf Museum
Funds raised from the FUEL TV presents the First Annual California Surf Festival will assist the California Surf Museum in its growth. The new CSM location at 312 Pier View Way in Oceanside will expand exhibit area, add educational opportunities and increase archival space. The CSM Mission Statement is to serve as an international repository and resource center on the lifestyle sport of surfing through capturing, preserving and chronicling its art, culture and heritage for the education and enjoyment of future generations. CSM is a 501(c)(3) non-profit organization located at 223 North Coast Highway, Oceanside, CA 92054; phone (760) 721-6876 or email csm@surfmuseum.org. Open daily 10-4; free admission. Please visit the website at http://www.surfmuseum.org/.


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